No handoffs. The person who pitches you runs your account.
A small, deliberate client roster. One person handles strategy, media buying and reporting, so nothing gets lost between people.
Most accounts are optimising toward numbers that never happened.
Conversions that aren't conversions
Page loads and overlapping pixels get counted as purchases. The account looks profitable. It isn't.
Creative bottlenecks
One ad tested per month can't beat the algorithm. Testing needs a constant supply of new creative, not a quarterly shoot.
Reports built to look good, not to be true
Impressions and reach numbers dress up a campaign that isn't moving product.
Budget stacked on broken measurement
Scaling spend on top of bad tracking multiplies the waste. Fix the floor before building higher.
Five things we actually do.
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Search, Shopping, Performance Max and remarketing, structured around account architecture and negative keywords that actually protect budget, with feed optimisation that keeps Shopping data clean.
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Full funnel campaigns across Advantage+ and manual setups, Instant Forms built for lead generation, and a creative testing framework that decides what to scale within days, not months.
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GA4, Google Tag Manager, Meta Pixel and Conversions API, server side tagging, deduplication and offline conversion import. This is the foundation every other service sits on, not an add on at the end.
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Vertical video for Meta and TikTok, product photography, UGC style ad creative and static ad design, shot and edited in house on professional equipment.
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Page speed, Core Web Vitals, offer structure and form optimisation, built to convert the traffic the ads are already paying for. We also design and build full websites, not just landing pages.
Three things that only happen when the person running your ads has run their own.
One operator, no handoff
No junior takes over after the pitch, no account manager relaying messages. The strategist, the media buyer and the person reading the numbers are the same person, on a small roster by design.
Tracking is the product
Most agencies start with bids. We start with whether the data is even true.
Creative lives in house
Media buying and creative production sit under one roof, which collapses the loop from weeks to days.
One account audit uncovered 205 phantom conversions. Overlapping tracking sources and page loads on a thank you page were firing as purchases. The dashboard said the account was profitable. It wasn't. We rebuilt the tracking layer before touching a single bid, and only then did the real numbers appear.
€145 in. ~€971 out.
Fifteen days, one video, a €10 daily budget. Here is exactly what it did.
One nineteen second video. A ten euro daily budget. A hook strong enough that 21% of viewers watched past the first three seconds, and almost 25% stayed for the whole thing. The same person shot the video, built the campaign and optimised it — no handoff, nothing lost in translation.
Meta Ads Manager data. Attribution: 7-day click / 1-day view. Revenue calculated from reported ROAS.
Get results like thisWork out the number your ads actually have to hit.
Most accounts are judged against a ROAS target somebody guessed. Here is the real one.
Standard territory. This is winnable with correct tracking and disciplined structure.
Get these numbers audited against your actual accountFour steps.
Audit and measurement repair
We find what's actually broken in tracking and structure before anything else moves.
Structure and launch
Campaigns are rebuilt or launched on a foundation that reports the truth.
Creative testing loop
New creative goes out on a constant cycle, and the data decides what earns more budget.
Scale and defend margin
Winning campaigns get more budget without letting cost per result creep back up.
Real work. Some of it we can show you right now.
KADAR Coffee
A concept build showing what a full site looks like coming out of ALK: animated hero, tabbed menu, review marquee, photo gallery and an hours table. Not a live client site.
VIEW THE BUILD ↗Ad account case studies are a different story: we don't publish client names or fabricated numbers there. Book a call and we'll walk through real account structures, real audits and what actually changed.
Book a callThree ways to work together.
Account Audit
A fixed price, one off audit delivered as a written document plus a recorded walkthrough.
Request pricing- Tracking integrity check
- Wasted spend identified
- Account structure review
- Creative gap analysis
Managed Growth
Monthly retainer covering full media buying and creative production.
Request pricing- Google Ads and Meta Ads management
- In house creative production
- Tracking maintained and audited
- Monthly reporting call
Creative Only
Monthly ad creative production for brands that already buy their own media.
Request pricing- Vertical video for Meta and TikTok
- Product photography
- UGC style ad creative
- Static ad design
Belgrade based. One operator, start to finish.
My name is Aleksandar. I come from a commercial background in ecommerce and high ticket local services, including ten years as the exclusive national distributor for a European brand and an audience of more than 68,000 people built on a single channel. I've managed Google and Meta accounts across search, shopping, Performance Max and full funnel social, and I shoot and edit every piece of creative that goes into the ads myself. I keep the client roster small on purpose, because the person who pitches you should be the person running your account, not someone who hands you off after the contract is signed.
Common questions.
Is there a minimum ad spend?
We work best with businesses spending at least a few thousand dollars a month across Google and Meta combined. Below that, the data takes too long to become reliable.
How long is the contract?
Month to month. We earn the renewal every month instead of locking you into a term.
Who owns the ad accounts?
You do. Every account, pixel and asset is created inside your own business manager and Google Ads account, and stays there if we ever stop working together.
How soon will I see results?
Tracking repair and structure usually take the first two weeks. Meaningful performance data follows once the creative testing loop is running, typically within four to six weeks.
What if my tracking is already broken?
That's usually where we start. Most accounts we open have some version of the same problem, and fixing it comes before any bid changes.
Do you work outside Serbia?
Yes. We manage accounts across Europe and North America, and operate comfortably in English as a standard working language.
Do you handle creative as well as media buying?
Yes. Creative production is shot and edited in house, which is part of what makes the testing loop fast.
What reporting do I get?
A monthly call plus a live dashboard, focused on the numbers that affect profit, not vanity metrics like reach and impressions.